Tag: Marketing


BzzAgent – Creating Word of Mouth

If you have not heard of BzzAgent it is a company that gets paid by companies to create word of mouth advertising or buzz. I have been a BzzAgent for some time now but had not participated in any campaigns. But recently they had a campaign advertising a new burger (the Smokehouse Bacon Burger) at …


Free Prize Inside, Purple Cow by Seth Godin

I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a …


Made To Stick – Getting the Message Across

I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness …