I am just wrapping up our family’s 2017 reading challenge. We agreed on 12 different categories that were intended to encourage us to broaden our choice of reading materials. I should say that when I say I “read†a book, it usually means I listened to a book on Audible. Skip to the end for …
Tag: book
"The 4-Hour Workweek" Review
So many people who I follow on the Internet had mentioned Tim Ferris’s “The 4-Hour Workweek” that I thought it was finally time for me to read it. Ferris’s book proposes working with a goal in mind, working less and spending more time on whatever it is that would be fulfilling for you, travel for …
DYI MBA
You might get the impression from the books that I read that I am working on a “do it yourself MBA by mail” course. The truth is not far from that. As the chief technologist at a community marketing agency and in my previous endeavors I have lived through many of the triumphs and pitfalls …
Free Prize Inside, Purple Cow by Seth Godin
I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a …
Book Review – The Long Tail
I finally got around to reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. If you are not familiar with the “long Tail” concept (which seems unlikely) the basic idea is that while you can make a lot of money selling hit movies, music, books, etc, you can also make a surprising amount …
Made To Stick – Getting the Message Across
I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness …