Tag: book


"The 4-Hour Workweek" Review

So many people who I follow on the Internet had mentioned Tim Ferris’s “The 4-Hour Workweek” that I thought it was finally time for me to read it. Ferris’s book proposes working with a goal in mind, working less and spending more time on whatever it is that would be fulfilling for you, travel for …


Free Prize Inside, Purple Cow by Seth Godin

I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a …


Made To Stick – Getting the Message Across

I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness …