The San Francisco Giants fans were yelling like crazy, slapping high fives and jumping up and down. Two things in particular were amazing about this scene. The first was that they were sitting in the rain as they did this. The second is that they were not watching any game. They were sitting in the …
Tag: Marketing
BzzAgent – Creating Word of Mouth
If you have not heard of BzzAgent it is a company that gets paid by companies to create word of mouth advertising or buzz. I have been a BzzAgent for some time now but had not participated in any campaigns. But recently they had a campaign advertising a new burger (the Smokehouse Bacon Burger) at …
DYI MBA
You might get the impression from the books that I read that I am working on a “do it yourself MBA by mail” course. The truth is not far from that. As the chief technologist at a community marketing agency and in my previous endeavors I have lived through many of the triumphs and pitfalls …
Free Prize Inside, Purple Cow by Seth Godin
I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a …
Made To Stick – Getting the Message Across
I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness …