I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness ...

I recently finished Punk Marketing by Richard Laermer and Mark Simmons. As the subtitle of the book is “Get Off Your Ass and Join the Revolution” it may come as no surprise that this is a marketing book dripping in attitude. Since the book was just published this year it is the best book I ...