"What is this website about?"

categories: Blogging

I have changed the slogan for the Amateur Traveler to:

Amateur Traveler – The Amateur Traveler is a travel show that helps you find the best places to travel to. It includes both a weekly audio podcast and a twice monthly video podcast. It also includes travel news and resources.”

This is an ongoing effort to refine the description of the site.

When I created the Amateur Traveler site I made what I think is a classic error. The tag line I used at the time was “travel for the love of it”. I was trying to explain why I had chosen the name Amateur Traveler. But what I did not do is explain to someone why they would want to come to this site at all. It is difficult when you are familiar with a website to see if with the same eyes as someone who has never been there.

How many seconds do you have before someone forms an impression of your site?

Try showing your site to someone who has not seen it before and ask them what this site is about and why someone would want to go there. If they can’t tell you, you have a problem.

What is a visitors first impression?

Since a visitor may not stay long on your site their first impression may be their only impression.

What draws the eye of a new visitor?

Show your site to someone and ask them before you show it to point to the first thing that gets their attention. It may not be as accurate as eye tracking software but it is a lot cheaper.

by Chris Christensen

I am the creator of AmateurTraveler.com, a popular travel blog / podcast. I am also a co-host for This Week in Travel podcast, The Bible Study Podcast and the Passport Marketing and PR Podcast. I am the owner of BloggerBridge.com and a software consultant.

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