Newton Modem Dominos

I missed this episode captured on tape from the old Newton days of when 4000 Newton modems arrived at Apple and the engineers set them up like dominos. It was fun for [...]

Apple Announcements and Marketing 101

Filed Under: Macintosh, Marketing

I have heard a number of people express the opinion recently that Apple has changed the way that it announces products. This comes from the fact that Apple recently pre-announced two products, [...]

Apple Product Marketing – How To Guide

Filed Under: Macintosh, Marketing

Ever want to work in Apple’s Product Marketing group? If so, you should study this recently published guide to Apple’s Product Lifecycle .