Book Review – The Long Tail

Book Review – The Long Tail

Filed Under: Books, Internet, Marketing

I finally got around to reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. If you are not familiar with the “long Tail” concept (which seems unlikely) the basic idea [...]

Amazon Dream and Nightmare – Harry Potter

Amazon Dream and Nightmare – Harry Potter

Filed Under: Books

Imagine you are the leading on-line distributor of books and that there is a widely popular book set to launch this week. You want to make sure people get their copy promptly… [...]

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Filed Under: Books

I love the feature of Amazon where it recommends books that i might be interested in based on what I have ordered before but I had to laugh out loud when I [...]