Michael Geoghegan (who hosts the Official Disney podcast among other things) is stirring up the podcasting community again (like the good friend who comes over to your house for an intervention) with an article titled “Podcasting – It’s a Community Not an Industry“. I agree that “this is the year that podcast advertising takes off” ...

I was talking to a co-worker about the wonderful book “Made to Stick” which I have been reading. The book studies why some idea stick with us and some don’t and how to communicate so that people will remember your message. When the topic of using surprise to make your ideas sticky came up, the ...