DYI MBA

Books, Marketing No Comments »

mortar boardYou might get the impression from the books that I have been reading that I am working on a “do it yourself MBA by mail” course. The truth is not far from that.

As the chief technologist at a community marketing agency and in my previous endeavors I have lived through many of the triumphs and pitfalls chronicled in numerous business and marketing books.

  • I learned, among other things, the value of a “sincere tie” at Watson’s IBM.
  • I searched for excellence at Hewlett-Packard back during the days of the HP Way.
  • My first startup (Momenta) died trying to cross Geoffrey Moore’s Chasm.
  • I learned to start a project with a t-shirt design at Apple as instructed by Kawasaki.
  • I bet on the value of internet community with the author’s of Net Gain (dedicated in part to the 3 founders of my current company).

I have built and launched products, hired and managed teams. I have debated the 5 P’s of marketing as they apply to my business, but it turns out I had never actually read about them. I became increasingly aware of my ignorance. Those of you who know me know that I am uncomfortable with ignorance.

And so the process of re-educating, re-making and re-branding my self continues.

Popularity: 30% [?]

Free Prize Inside, Purple Cow by Seth Godin

Books, Marketing No Comments »

Seth Godin's Purple CowSeth Godin's Free Prize Inside
I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing.

Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a product that tries to be all things to all people will be nothing to everyone. Godin makes a case that a product should leave the happy middle ground. Make the cheapest product, or the most expensive, the most elegant or the simplest. The early adopters are the people that you need to win first and they are not drawn to the average product. A remarkable product, literally one that would make someone remark and take notice, will produce “sneezers” who will distribute your “idea virus”.

Free Prize Inside! argues that a series of small incremental changes to your product to add value is better than either a huge marketing or a huge research budget. When Amazon took their large marketing budget and instead spent it on free shipping they created value, a “free prize”, for their customers. Give your customers a free prize, give them value, and they will talk about it.

I enjoyed both books even if I did not always relate to the world he was writing about. Having worked in Silicon Valley startup companies for so long I did not relate to some of the information in Free Prize Inside! about how to sell your ideas to a management chain that would clearly be resistant. I did not disagree that this happens, I just did not relate on a personal level. Also I find Godin’s terminology like “sneezers” to be something that I am likely to remember but embarrassed to repeat.

My favorite part of both books are the concrete examples that I look for in a book in this genre. I am left with questions like “how would I do something similar for my company, my blog or my podcast?” “What free prize could I provide my customers, my readers or my listeners?” So I am left with questions, but those are exactly the kind of questions I am looking for.

Popularity: 28% [?]

When Did Amateur Become a Dirty Word?

Baseball, Blogging, History, Podcasting No Comments »

It seems over the last few years main stream media has increasingly taken the position that main stream media is “professional” and that bloggers and podcasters are “amateurs”. When did “amateur” become a dirty word? I am an amateur, after all I have a podcast that proudly proclaims myself the “Amateur Traveler“. But what’s so bad about being an amateur?

The word “amateur” does not mean a beginner or someone who is bad at doing something, or at least it did not originally mean this. An amateur was someone who did something for the “love of it”. A century ago it was the professional who was under a cloud of suspicion as someone with impure motives.

jim thorpeLets take the example of Jim Thorpe, sometimes called the “greatest athlete of all times”:

At the tender age of 24, Thorpe sailed with the American Olympic team to Antwerp, Belgium for the 1912 Olympic Games. Remarkably, he trained aboard the ship on the journey across sea. He blew away the competition in both the pentathlon and the decathlon and set records that would stand for decades. King Gustav V presented Thorpe with his gold medals for both accomplishments. As stated in Bob Berontas’ “Jim Thorpe, Sac and Fox Athlete”: “Before Thorpe could walk away, the king grabbed his hand and uttered the senta3ence that was to follow for the rest of his life. ‘Sir,’ he declared, ‘you are the greatest athlete in the world,’ Thope, never a man to stand on ceremony, answered simple and honestly, ‘Thanks King.’”

Thorpe’s glorious Olympic wins were jeopardized in 1913 when it came out that he played two semi-professional seasons of baseball. The Olympics Committee had strict rules about Olympians receiving monetary compensation for participating in professional athletics. Thorpe, who stated he played for the love of the game and not the money, was put under the microscope. Ultimately, it was decided that his baseball experience adversely affected his amateur status in the track and field events. His name was removed from the record books and his gold medals were taken away.

Albert EinsteinWhen Scientific American used to run a column called the Amateur Scientist from (1958 to 1978) they were not trying to encourage stupid people to build proton accelerators in their basements (Accelerator, proton. how to construct, 1971 Aug, pg 106). They were instead harkening back to the days of the renaissance man (or woman). It used to be encouraged for people to dabble in science out of a genuine interest without regard to what they did for a living. And why not, the most influential theory of the 20th century was proposed by an amateur scientist who worked as a patent clerk.

mark spitzMark Spitz was an amateur athlete as were all Olympic athletes of his day. One could be an amateur and still be the best. Barry Bonds and Roger Clemens are professional athletes. Jose Conseco was a professional athlete so a professional may not show professionalism any more than an amateur needs to be amateurish.

It is not my intention to try and swing the pendulum back to the days of Jim Thorpe or the early days of the internet when any hint of commercialism was seen as wrong. Rather we should see that whether or not a person is paid for their endeavors is not the sole measure of the value of their work. Edward R. Murrow was a professional journalist, but so was William Randolph “You furnish the pictures and I’ll furnish the war” Hearst. A professional journalist can make making money their sole goal or they can aim somewhat higher.

So let’s not, as if we could, strive for an internet void of commercial interests but instead evaluate work based on value and quality remembering that the Ark was built by an amateur, the Titanic was built by professionals.

Popularity: 66% [?]

Twitter is the new Digg

Internet No Comments »

I have blogged about my experiences with Twitter before. I realized recently that these posts document my journey from a twitter skeptic to a twitter addict.

There are a number of different ways that people use the microblogging service that is Twitter.com and there is some contention about what is the “correct” way to use it. Merlin Mann (who made my list of favorite twitter posters in: My Favorite Quotes - Confessions of a Twitter Lurker) has argued that twitter is poetry. The 140 character updates that one is limited to in twitter are a form of haiku.

But I find more and more form me personally twitter is more like digg.com. It is a place where I learn interesting stories from interesting people. I notice that I gravitate to some of the people I follow who have an interesting story to tell me. I still use RSS feeds to track interesting blogs but I find that I only check my RSS reader every other day or so now, because I have already read the best stories via twitter.

Follow Chris Christensen at http://twitter.com/chris2x

Popularity: 39% [?]

TED: Aubrey de Grey is NOT 1000 Years Old

Science No Comments »


There may have been some confusion when speaker Aubrey de Grey came to the stage at the TED conference for the talk Aubrey de Grey: Why we age and how we can avoid it. The British researcher on aging declared that aging can be avoided or at least slowed down. Although de Grey sports a Gandolf-like beard and has a name that sounds like it would fit comfortably in the late middle ages there is no truth to the rumor that de Grey was speaking of himself when he said that he is confident that individuals that may live to 1000 years old have already been born.

In a shocking challenge to conventional wisdom, Cambridge researcher Aubrey de Grey argues that the process of aging is merely a disease — and a curable one at that. De Grey, a computer scientist and biogerontologist, believes humans could live for centuries, if only we approach the aging process as “an engineering problem.” He outlines the seven basic ways people age, and how to “solve” each one. And if we get to work now, he says, humans alive today could live to be 1,000.

Popularity: 33% [?]