When a new billboard in San Francisco scrolls the message “Motor On Vera!” it’s a good bet that someone named Vera is driving her Mini Cooper at that moment. Or that her car is nicknamed Vera. A billboard using Radio Frequency Identification (RFID) technology started “talking” Monday. In a new twist on tech-savvy marketing, the ...

I what can be seen as bad news for Linden Labs efforts to get brands involved in Second Life comes this story: As virtual world of Second Life grows in size, drawing brands into it, so has it spawned virtual terrorists – or freedom fighters, depending on one’s view. Security researcher and e-commerce consultant Wayne ...

GM’s new offer to allow everyone to buy at the employee discount price seems like a great piece of marketing, but my wife could not help putting together the 10s of thousands of people that GM recently laid off with their offer to treat everyone as an employees. “Thanks, but no thanks”.

Ever want to work in Apple’s Product Marketing group? If so, you should study this recently published guide to Apple’s Product Lifecycle .