So many people who I follow on the Internet had mentioned Tim Ferris’s “The 4-Hour Workweek” that I thought it was finally time for me to read it. Ferris’s book proposes working [...]

If you have not heard of BzzAgent it is a company that gets paid by companies to create word of mouth advertising or buzz. I have been a BzzAgent for some time [...]

You might get the impression from the books that I have been reading that I am working on a “do it yourself MBA by mail” course. The truth is not far from [...]

I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I [...]

Neil Howe is one of the two authors of the book Millennials Rising. He spoke yesterday at the Sun Worldwide Education and Research Conference 2008. He is an interesting speaker but the [...]

I finally got around to reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. If you are not familiar with the “long Tail” concept (which seems unlikely) the basic idea [...]

Today is the last day in My Oovoo Day, which might more accurately been named My Oovoo Couple of Weeks. What is Oovoo? Does the post office deliver mail on My Oovoo [...]

I was talking to a co-worker about the wonderful book “Made to Stick” which I have been reading. The book studies why some idea stick with us and some don’t and how [...]

I recently finished Punk Marketing by Richard Laermer and Mark Simmons. As the subtitle of the book is “Get Off Your Ass and Join the Revolution” it may come as no surprise [...]

I have heard a number of people express the opinion recently that Apple has changed the way that it announces products. This comes from the fact that Apple recently pre-announced two products, [...]