Stories about Business and Marketing

Fan is Short for Fanatic

Fan is Short for Fanatic

Filed Under: Baseball, Marketing

The San Francisco Giants fans were yelling like crazy, slapping high fives and jumping up and down. Two things in particular were amazing about this scene. The first was that they were [...]

A 9/11 Inspired Ad… Too Soon?

Filed Under: Marketing

If you don’t read AdWeek you, like me, may have missed the controversy around an ad that was produced for the WWF (World Wildlife Fund) that tried to get people to understand [...]

Discovering My Tribe… and the Value of a Mailing List

Discovering My Tribe… and the Value of a Mailing List

Filed Under: Blogging, Marketing

When I read Seth Godin’s book Tribes about discovering the group of people who want/need you to lead them I understood it and appreciated it. But I think I didn’t get it [...]

Authenticity – "I am Tim, how can I help?"

Authenticity – "I am Tim, how can I help?"

Filed Under: Marketing, Politics

David, the LiveWorld CFO, told me a story recently of calling tech support for a company. The tech support specialist introduced himself as “Tim” and politely asked how he could help. Of [...]

Blogger Outreach – Do Your Homework

Blogger Outreach – Do Your Homework

I am still surprised and flattered when someone asks my opinion so that is probably why I said yes when I was offered the chance to evaluate a cell phone handset for [...]

Something to Sing About

Something to Sing About

Filed Under: Marketing

I visited my daughter at her college this weekend and one of the activities we attended was a recital of her voice teacher Dr Margaret Hanegraaf. Her teacher and accompanist were performing [...]

Brands Learn New Media – Hampton Inn Video

Filed Under: Internet, Marketing, Travel

Hampton Inn has published a clever video to YouTube that shows that they are one company that has some understanding of this business of new media. It is a “Ballad of a [...]

"Have a Nice Day"

"Have a Nice Day"

Filed Under: Marketing

It is quite possible that the cashier actually meant it, but her demeanor seemed to say “my boss makes me say this to everyone”. Granted I was no longer a cheery person [...]

Proposal – A Business Model for Twitter

Proposal – A Business Model for Twitter

Filed Under: Marketing, Social Media

Paul Colligan’s latest post “Would Somebody Please Let Me PAY For Service – Twitter, GrandCentral.Com, Ustream.Tv, Mogulus, Bueller, Anyone …” reminded me of an idea I had for Twitter. Twitter are you [...]

Listeners Remember Podcasts

Listeners Remember Podcasts

Filed Under: Marketing, Podcasting

This is not exactly new news but I stumbled across this report today. Earlier this year eMarketer had some positive news for podcasters as well as some advice for people who are [...]