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	<title>Inside Chris&#039;s Head &#187; Macintosh</title>
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	<link>http://chris2x.com</link>
	<description>One man&#039;s view of life in Silicon Valley from Chris Christensen - a podcaster, blogger, social media consultant</description>
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		<title>Safari&#039;s Web Inspector</title>
		<link>http://chris2x.com/2008/09/15/safaris-web-inspector/</link>
		<comments>http://chris2x.com/2008/09/15/safaris-web-inspector/#comments</comments>
		<pubDate>Mon, 15 Sep 2008 16:27:39 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[os x]]></category>
		<category><![CDATA[safari]]></category>
		<category><![CDATA[web development]]></category>

		<guid isPermaLink="false">http://chris2x.com/?p=1415</guid>
		<description><![CDATA[I was just trying out the script debugging in Safari version 4 developer preview tonight and got more than I bargained for. I was trying to find out if I had a script error in my tags for Google&#8217;s new AdManager on the Amateur Traveler discussion boards pages (http://AmateurTraveler.com/board). I turned on the web inspector [...]]]></description>
			<content:encoded><![CDATA[<p>I was just trying out the script debugging in Safari version 4 developer preview tonight and got more than I bargained for. I was trying to find out if I had a script error in my tags for Google&#8217;s new AdManager on the Amateur Traveler discussion boards pages (http://AmateurTraveler.com/board). I turned on the web inspector by using the &#8220;Show Web Inspector&#8221; menu in the Developer Menu. Instead of getting just script errors on my page the web inspector showed me errors in my HTML as well in a very clear and helpful way. In the example below I was missing  tags in my HTML and the inspector tells me where it is assuming I meant to have these tags. This is very helpful.</p>
<p><a href='http://chris2x.com/wp-content/uploads/2008/09/web-inspector.png'><img src="/wp-content/blogs.dir/1/uploads/2008/09/web-inspector-300x207.png" alt="safari screenshot - web inspector" width="300" height="207" class="alignright size-medium wp-image-1417" /></a></p>


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		<title>4.5 Blogging Tips For the Spelling/Typing Disabled (but Mac Enabled)</title>
		<link>http://chris2x.com/2008/06/05/45-blogging-tips-for-the-spellingtyping-disabled-but-mac-enabled/</link>
		<comments>http://chris2x.com/2008/06/05/45-blogging-tips-for-the-spellingtyping-disabled-but-mac-enabled/#comments</comments>
		<pubDate>Fri, 06 Jun 2008 00:18:29 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[spelling]]></category>
		<category><![CDATA[typing]]></category>

		<guid isPermaLink="false">http://chris2x.com/?p=1386</guid>
		<description><![CDATA[I love English. I know no language better than my native tongue. But as someone who thinks in a logical fashion I personally know of at least 4 languages where I can probably spell with better results (German, Turkish, Italian, Spanish) than in the eddies and riptides which comprise English spelling. Personally I blame the [...]]]></description>
			<content:encoded><![CDATA[<p>I love English. I know no language better than my native tongue. But as someone who thinks in a logical fashion I personally know of at least 4 languages where I can probably spell with better results (German, Turkish, Italian, Spanish) than in the eddies and riptides which comprise English spelling. Personally I blame the Norman invaders and the creator of the first commercially successful English dictionary, but that is a rant for another time. If you couple my inability to spell with the fact that I never took a typing class you could easily conclude that it is unwise to release me upon the blog reading public&#8230; and that is no doubt true. But blog I do. Fortunately the Mac has a few tricks up its sleeve to help someone just like me.</p>
<ol>
<li><strong>Check Spelling While Typing</strong> &#8211; I can turn on a feature right here in my browser (Safari) to spell check as I go. Right click (or command click in a text area to bring up a menu. From the Spelling and Grammar menu select &#8220;Check Spelling While Typing&#8221;. Now as I type, words will be spell checked.</li>
<li><strong><a href="http://ettoresoftware.com/EttoreSoftware/About_TypeIt4Me.html">TypeItForMe</a></strong> &#8211; This wonderful tool can allow me to create aliases for frequently typed phrases like the name of my most popular podcast so that I can type &#8220;atp&#8221; and get &#8220;Amateur Traveler&#8221;.</li>
<li><strong>TypeItForMe 4.0</strong> &#8211; The latest version of TypeItForMe can also correct my simple typos as I go. If I type &#8220;tihs&#8221; I get &#8220;this&#8221;. It also has the ability to replace misspelled words.</li>
<li><strong>Speech</strong> &#8211; I am bad editor. My brain tends to correct typos and grammar errors when I read. But I am a much better audio editor. You can have the Mac speak any section of text. From the Application menu (such as &#8220;Safari&#8221; from within the browser) select &#8220;Services&#8221; then &#8220;Speech&#8221; then &#8220;Start Speaking Text&#8221; to have your Mac read back to you the selected text.</li>
<li><strong>Google</strong> &#8211; When in doubt remember that the google spelling dictionary is one of the better ones. If you can spell the word close to the correct spelling, Google might be able to get you the rest of the way.</li>
<li>
</li>
</ol>
<p>To see these techniques in action, watch the attached video.</p>


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		<title>Oovoo and My Oovoo Day</title>
		<link>http://chris2x.com/2008/02/22/oovoo-and-my-oovoo-day/</link>
		<comments>http://chris2x.com/2008/02/22/oovoo-and-my-oovoo-day/#comments</comments>
		<pubDate>Fri, 22 Feb 2008 19:25:36 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[6 pixels of separation]]></category>
		<category><![CDATA[cc chapman]]></category>
		<category><![CDATA[john wall]]></category>
		<category><![CDATA[managing the gray]]></category>
		<category><![CDATA[marketing over coffee]]></category>
		<category><![CDATA[mitch joel]]></category>
		<category><![CDATA[my oovoo day]]></category>
		<category><![CDATA[oovoo]]></category>
		<category><![CDATA[review]]></category>

		<guid isPermaLink="false">http://chris2x.com/2008/02/22/oovoo-and-my-oovoo-day/</guid>
		<description><![CDATA[Today is the last day in My Oovoo Day, which might more accurately been named My Oovoo Couple of Weeks. What is Oovoo? Does the post office deliver mail on My Oovoo Day?
Oovoo is a new video chatting application that is available for Mac and Windows. It allows up to 6 people to have a [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://chris2x.com/wp-content/uploads/2008/02/oovoo.png' title='Oovoo - video chat'><img src='http://chris2x.com/wp-content/uploads/2008/02/oovoo.thumbnail.png' alt='Oovoo - video chat' style="border:1px solid #ccc;padding: 3px;margin-left: 10px" align="right" /></a>Today is the last day in <a href="http://myoovooday.com">My Oovoo Day</a>, which might more accurately been named My Oovoo Couple of Weeks. What is <a href="http://www.oovoo.com/">Oovoo</a>? Does the post office deliver mail on My Oovoo Day?</p>
<p><a href="http://www.oovoo.com/">Oovoo</a> is a new video chatting application that is available for Mac and Windows. It allows up to 6 people to have a video chat at the same time in a display that has been compared (by people like me who watched too much TV in their formative years) to the opening credits of Brady Bunch or the grid for Hollywood Squares.</p>
<p><a href="http://myoovooday.com">My Oovoo Day</a> was a cleaver marketing strategy to get promotional buzz for the software. The organizers of My Oovoo Day gathered a number of popular bloggers and podcasters and arranged for them to hold a series of chats. You could then sign up for one of up to 5 slots for each chat. As expected the bloggers and podcasters promoted the day. I signed up to chat with John Wall of <a href="http://www.marketingovercoffee.com/2008/02/06/sports-slogan-squatting/">Marketing Over Coffee</a>, CC Chapman from <a href="http://www.cc-chapman.com/2008/02/06/my-oovoo-day/">Managing the Grey</a> (and Accident Hash) and Mitch Joel from <a href="http://www.twistimage.com/blog/podcast/">Six Pixels of Separation</a>. Because of problems with the My Oovoo Day event, I was only able to get into the chat with John Wall (the email confirmation apparently got eaten by my spam filter and you could neither cancel a registration nor register again to chat with the same person) but these were independent of the Oovoo software.</p>
<p>The event itself was interesting. I had not chatted with John before. The software was still pretty green. I was using a Mac and had to do an update to a new version on the day of the even before anyone could hear me. I crashed at least once so this still seems like Beta software. The audio worked well. The video did not keep up but that seemed to depend on the bandwidth of each user.</p>
<p>Bottom line, Oovoo is worth looking at for a small group video chat. The idea of doing an event like My Ooovoo Day is also worth looking at as a model of how to promote a new product, but&#8230; it would be better to wait until the product was a little more ready for prime time.</p>


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		<title>MacWorld Update &#8211; MacBook Air, etc</title>
		<link>http://chris2x.com/2008/01/17/macworld-update-macbook-air-etc/</link>
		<comments>http://chris2x.com/2008/01/17/macworld-update-macbook-air-etc/#comments</comments>
		<pubDate>Thu, 17 Jan 2008 23:37:42 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[1password]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[call recorder]]></category>
		<category><![CDATA[ecamm]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[macworld]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[typeitforme]]></category>
		<category><![CDATA[ubercaster]]></category>

		<guid isPermaLink="false">http://chris2x.com/2008/01/17/macworld-update-macbook-air-etc/</guid>
		<description><![CDATA[When I first heard about the MacBook Air my impression was that it was a cool machine targeting road warriors (frequent business travelers) and that it was probably not the right laptop for me. After all, I create audio and video podcasts that would eat an 80 Gb hard drive like a fat kid eat [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/wp-content/blogs.dir/1/macbookair.jpg" width="250" height="190" alt="macbook air" align="right" style="border:1px solid #ccc;padding: 3px;margin-left: 10px" />When I first heard about the MacBook Air my impression was that it was a cool machine targeting road warriors (frequent business travelers) and that it was probably not the right laptop for me. After all, I create <a href="http://AmateurTraveler.com">audio and video podcasts</a> that would eat an 80 Gb hard drive like a fat kid eat cake. Yes the styling is gorgeous but it does not have an ethernet port (not sure when I last used that) or firewire port.</p>
<p>When I saw the MacBook Air at around 11 am I must admit I was impressed. &#8220;Still not the machine for me&#8221; I thought, but hey that keyboard does have a very good feel. i hope they release the support for gestures for use on my 15 inch MacBook Pro.</p>
<p>But now it is after 3pm and I have carried my MacBook Pro around the city last night on the 3+ mile hike from Moscone center to the Geek Brief meetup by the Fisherman&#8217;s wharf. I also have carried it around all day at MacWorld. Nothing like a sore back to make you see the advantage of a lighter machine. Will they sell any? I think so. Will there orders go up at the end of a long day at MacWorld? I think so.</p>
<p>Other things that I liked that I saw:</p>
<p><a href="http://1password.com/">1Password</a> was having a 50% off show special ($15) which was enough incentive to get me to buy their software that let&#8217;s you manage all your password/wallet information in an easy secure way.</p>
<p><a href="http://www.ubercaster.com/">Ubercaster</a> is a podcasting platform that anyone podcasting on a Mac should at least take a look at. It is targeted towards people who do live shows.</p>
<p>The new version of <a href="http://www.typeit4me.com/">TypeItForMe</a> will include auto correction as well as more complex interactive templates. It would definitely be an upgrade that I would think about buying but since I bought within the last 18 months I will get it for free.</p>
<p>I talked to the developer of <a href="http://www.ecamm.com/mac/callrecorder/">Call Recorder</a> which I swear by for recording Skype calls/interviews. I learned that the version I already have has the ability to put in a sort of chapter marker.</p>
<p>Whoever at Microsoft had the idea of creating a blogger&#8217;s lounge is brilliant. Thanks for the chocolate, the ice tea and the hospitality.</p>


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		<title>MacBook Air, So Thin Your PC Laptop Will Get A Complex</title>
		<link>http://chris2x.com/2008/01/15/macbook-air-so-thin-your-pc-laptop-will-get-a-complex/</link>
		<comments>http://chris2x.com/2008/01/15/macbook-air-so-thin-your-pc-laptop-will-get-a-complex/#comments</comments>
		<pubDate>Wed, 16 Jan 2008 06:23:26 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Computers]]></category>
		<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[laptop]]></category>
		<category><![CDATA[macbook air]]></category>
		<category><![CDATA[notebook]]></category>
		<category><![CDATA[video]]></category>

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		<description><![CDATA[A funny video that considers how your &#8220;big boned&#8221; PC laptop will feel when the MacBook Air is getting all that attention.












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			<content:encoded><![CDATA[<p>A funny video that considers how your &#8220;big boned&#8221; PC laptop will feel when the MacBook Air is getting all that attention.</p>


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		<title>Twitter and TwitterPod</title>
		<link>http://chris2x.com/2008/01/07/twitter-and-twitterpad/</link>
		<comments>http://chris2x.com/2008/01/07/twitter-and-twitterpad/#comments</comments>
		<pubDate>Mon, 07 Jan 2008 17:14:20 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterpod]]></category>

		<guid isPermaLink="false">http://chris2x.com/2008/01/07/twitter-and-twitterpad/</guid>
		<description><![CDATA[If like me, you have become addicted to Twitter, then you should check out the TwitterPod application for the Mac.
If you have been living in a cave, twitter is a web based server that allows people to &#8220;micro blog&#8221;. You can enter any text that will fit in a 140 character limit. Twitter updates (or [...]]]></description>
			<content:encoded><![CDATA[<p><a href='http://chris2x.com/wp-content/uploads/2008/01/picture-1.png' title='twitterpod'><img src='http://chris2x.com/wp-content/uploads/2008/01/picture-1.thumbnail.png' alt='twitterpod' align="right" style="border:1px solid #ccc;padding: 3px;margin-left: 10px" /></a>If like me, you have become addicted to <a href="http://twitter.com">Twitter</a>, then you should check out the <a href="http://drikin.com/twitterpod/">TwitterPod</a> application for the Mac.</p>
<p>If you have been living in a cave, twitter is a web based server that allows people to &#8220;micro blog&#8221;. You can enter any text that will fit in a 140 character limit. Twitter updates (or tweets) can also be delivered to your cell phone if you so desire. People twitter about blog articles they have written, what they have had for breakfast or words of wisdom as long as it fits in 140 characters. Many podcasters and bloggers have started to use twitter because you can send updates to a set of people who follow you but follow the updates, potentially, of a completely different set of people.  I (my podcast is the <a href="http://AmateurTraveler.com">Amateur Traveler</a>) twitter at <a href="http://twitter.com/chris2x" title="Chris's twitters">chris2x</a>.</p>
<p>The best twitter updates I received (or wrote) the day before I wrote this article (which orriginally appeared on <a href="http://maccast.com">MacCast.com</a>:</p>
<p><a href="http://acedtect%20%20%20Happy%20Arbitrary%20Roman-derived%20change%20of%20annual%20enumeration." title="Tom Merritt from Buzz Outloud">acedtect</a>   Happy Arbitrary Roman-derived change of annual enumeration.</p>
<p><a href="http://twitter.com/leolaporte" title="Leo Laporte from Twit.tv">leolaporte</a>   Turkish coffee and a flight to Aswan where we meet the Sun Boat IV. Sarkozy and Blair are in town, snarling the traffic.</p>
<p><a href="http://twitter.com/chris2x" title="Me, Chris from the Amateur Traveler podcast">chris2x</a>  just a thought, when Clark Kent gets new frames, does anyone recognize him?</p>
<p><a href="http://twitter.com/scottsimpson" title="Scott Simpson from Apple">scottsimpson</a> For the record, a certain part of my anatomy has also been compared to a baby&#8217;s arm: my arm.</p>
<p><a href="http://twitter.com/hotdogsladies" title="Merlin Mann from 43 Folders">hotdogsladies</a>  GoDaddy&#8217;s checkout is like a hallway of Marines trying to hit you with a sock full of pennies. &#8220;Ow! Quit it! Don&#8217;t need &#8216;WebSite Tonight!!&#8217;&#8221;</p>
<p><a href="http://twitter.com/CaliLewis" title="Cali Lewis from GrrekBrief.tv">CaliLewis</a>  &#8220;When we honor the potato, we honor ourselves.&#8221; Just heard it on NPR.</p>
<p><a href="http://twitter.com/Ihnatko" title="Andy Ihnatko from the Chicago Sun Times, etc">Ihnatko</a>  The fonts I bought from Comicraft for $20.08 each (with one freebie plus a $16 discount&#8230;details in post): <a href="http://tinyurl.com/3d36aq" title="Andy Ihnatko from the Chicago Sun Times, etc">http://tinyurl.com/3d36aq</a></p>
<p>And if those literary gems make you more interested in Twitter than as a Mac user one program that I would recommend is TwitterPod which has a clean interface and growl notification. It also highlights the last post you read (you can read URLs posted in a pop out panel) so it makes it easy to tell what posts are new. </p>
<p>Let the tweats begin.</p>


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		<title>MacMania 7 &#8211; Combining Leopard and Life Boat Drills</title>
		<link>http://chris2x.com/2007/11/25/macmania-7-combining-leopard-and-life-boat-drills/</link>
		<comments>http://chris2x.com/2007/11/25/macmania-7-combining-leopard-and-life-boat-drills/#comments</comments>
		<pubDate>Mon, 26 Nov 2007 07:45:32 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[cruise]]></category>
		<category><![CDATA[geek cruises]]></category>
		<category><![CDATA[insight cruises]]></category>
		<category><![CDATA[macmania]]></category>

		<guid isPermaLink="false">http://chris2x.com/2007/11/25/macmania-7-combining-leopard-and-life-boat-drills/</guid>
		<description><![CDATA[I attended a class by New York Times technology columnist David Pogue on the new features in Leopard recently. Mr. Pogue is a dynamic speaker and the enthusiastic crowd was rocking. No, really, I mean the room was literally rocking. Of course the room was located on Holland America&#8217;s ms Volendam so the rocking was [...]]]></description>
			<content:encoded><![CDATA[<p>I attended a class by New York Times technology columnist <a href="http://www.davidpogue.com/">David Pogue</a> on the new features in Leopard recently. Mr. Pogue is a dynamic speaker and the enthusiastic crowd was rocking. No, really, I mean the room was literally rocking. Of course the room was located on Holland America&#8217;s ms Volendam so the rocking was fairly easy to explain. This class was part of <a href="http://www.insightcruises.com/">Insight Cruise</a>&#8217;s (formerly Geek Cruises) <a href="http://www.geekcruises.com/Mac7">MacMania 7</a> cruise.</p>
<p>A MacMania cruise is like a Mac conference at sea and more than one of the attendees had their attendance at conference paid for by their company (although only the most generous company will also pay for the cruise itself). The <a href="http://www.geekcruises.com/speakers_b/mm07_authors.html">speakers</a> on MacMania 7 were: Richard Dreyfuss (the actor), Janet Hill, David Pogue, Randal Schwartz, Jason Snell, Sal Soghoian, Derrick Story and Robin Williams (the Mac author not the actor). One of the wonderful perks of the cruise is being able to meet, talk with and generally shmooze with people who are well known in the Mac community.</p>
<p>The classes offered on MacMania 7 included:</p>
<ul>
<li>Introduction to Lightroom
</li>
<li>Introduction to Aperture
</li>
<li>iPhone: The Missing Manual
</li>
<li>Maximizing iPhoto
</li>
<li>Photoshop for Photographers
</li>
<li>Integrating Photoshop with Aperture, Lightroom, or iPhoto
</li>
<li>Which Is Best for You — Aperture, Lightroom, or iPhoto?
</li>
<li>iDVD and iMovie
</li>
<li>Apple&#8217;s Latest and Greatest
</li>
<li>The Ground Floor Guide to the Macintosh
</li>
<li>Extreme Googling
</li>
<li>Inside Mac OS X &#8220;Leopard&#8221;
</li>
<li>Leopard Power User Tips
</li>
<li>Introduction to iLife
</li>
<li>Pushing iLife to the Limit
</li>
<li>Amazingly Cool Utilities
</li>
<li>Personal Podcasting Primer
</li>
</ul>
<p>The classes are not held while the ship is in port so that attendees and speakers alike can enjoy shore excursions or just generally explore. MacMania 7 stopped at a prvate island in the Bahamas, Aruba, Curaçao, Panama and Costa Rica with the highlight of the cruise being the Panama Canal.</p>
<p>The cruise had more than 4 days spent entirely at sea. If you enjoy the normal ways to spend your time on a cruise: shuffleboard, bingo, art auctions, shopping, etc then a geek cruise may not be right for you. If you can&#8217;t imagine entertaining yourself on a 10 day cruise and think that spending the time with 150 other Mac fanatics would be fun, then you might want to look into <a href="http://www.geekcruises.com/Mac8">MacMania 8</a>.</p>
<p>Insight Cruises also ran <a href="http://www.geekcruises.com/top_b/ss01_top.html">Shakespeare at Sea</a> on the same cruise (which is what I was officially attending but I was allowed to attend either program). More information about the cruise can be found in <a href="http://AmateurTraveler.com/2007/11/18/episode-113-theme-cruise-to-panama-shakespeare-at-sea-macmania/">Amateur Traveler Episode 113 &#8211; Theme Cruise to Panama (Shakespeare at Sea / MacMania)</a>.</p>


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		<title>Video: Leopard Launch in Santa Clara, CA</title>
		<link>http://chris2x.com/2007/10/28/video-leopard-launch-in-santa-clara-ca/</link>
		<comments>http://chris2x.com/2007/10/28/video-leopard-launch-in-santa-clara-ca/#comments</comments>
		<pubDate>Sun, 28 Oct 2007 14:51:23 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[leopard]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[os x]]></category>

		<guid isPermaLink="false">http://chris2x.com/2007/10/28/video-leopard-launch-in-santa-clara-ca/</guid>
		<description><![CDATA[I stopped by the Apple Store at the Westgate Valley Fair (Santa Clara, CA) near my house about 6pm on Friday night to see if there would really be lines of people for the new Mac OX 10.5 operating system. I was surprised that so many people should up for what most reviewers are calling [...]]]></description>
			<content:encoded><![CDATA[<p>I stopped by the Apple Store at the Westgate Valley Fair (Santa Clara, CA) near my house about 6pm on Friday night to see if there would really be lines of people for the new Mac OX 10.5 operating system. I was surprised that so many people should up for what most reviewers are calling an incremental upgrade. My final developer DVD is still in the mail so I will wait for that. (And wait while others are figuring out what programs are not working with Leopard).</p>


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		<title>Apple Announcements and Marketing 101</title>
		<link>http://chris2x.com/2007/08/25/apple-announcements-and-marketing-101/</link>
		<comments>http://chris2x.com/2007/08/25/apple-announcements-and-marketing-101/#comments</comments>
		<pubDate>Sat, 25 Aug 2007 21:16:06 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple computer]]></category>
		<category><![CDATA[appletv]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Osbourne]]></category>
		<category><![CDATA[Osbourne effect]]></category>

		<guid isPermaLink="false">http://chris2x.com/2007/08/25/apple-announcements-and-marketing-101/</guid>
		<description><![CDATA[I have heard a number of people express the opinion recently that Apple has changed the way that it announces products. This comes from the fact that Apple recently pre-announced two products, months in advance before you could even order them. The two products were the AppleTV and the iPhone. This has set the expectation [...]]]></description>
			<content:encoded><![CDATA[<p>I have heard a number of people express the opinion recently that Apple has changed the way that it announces products. This comes from the fact that Apple recently pre-announced two products, months in advance before you could even order them. The two products were the AppleTV and the iPhone. This has set the expectation for a number of people that they might learn about the next iPod or the next iMac in a similar pre-release fashion. This post is intended to discourage that expectation.</p>
<p>Let&#8217;s back up a bit and look at what this from Apple&#8217;s point of view. In general when Apple, or some other hardware company, releases a new product they are going through a product transition. So when they announce a new iPod they are trying to maximize how much money they make. A product transition has some risks for the company.</p>
<p>If they announce a product too soon and the product sounds very good then people may choose to stop buying the current product and wait for the new product. This is called the <a href="http://en.wikipedia.org/wiki/Osborne_effect target=_blank">Osbourne Effect</a> after Osborne Computer Corporation which pre-announced a series of new products in 1983. The company went out of business shortly there after and the most common story has been that their sales dried up when they announced these new machines. (Whether this actually caused Osbourne to go out of business is not universally accepted in retrospect, no one seems to argue that this was helpful to the company).</p>
<p>If a company still has old units in its warehouse when it ships the new product, these products will have to be sold for less money (or perhaps not sold at all). But, if the company guesses wrong how many of the old product it will sell in this transition and runs out of units in the warehouse then it may lose sales to a competitor. Combine this with a slip in the new product and you get the kind of scenario that can keep executives awake at night.</p>
<p>So why did Apple decide to pre-announce not one, but two products last year? The main reason would seem to be that they were not going through a product transition. They did not have a TV box when they pre-announced the AppleTV nor a cell phone when they pre-announced the iPhone. Why does this make a difference? The big difference here is that customers may in fact not buy some product that they were planning on buying and wait for the Apple product, but in this case it was not an Apple product. So with the iPhone, for example, what Apple wanted was for people to decide not to by that new BlackBerry, Blackjack, Razr, etc but to wait for the iPhone. What Apple did was create F.U.D. (Fear, Uncertainty and Doubt) about their competitor&#8217;s products. They did not need people to pre-order the iPhone so much as they wanted them to at least wonder whether they should wait and see. FUD is a very useful marketing tool. If you don&#8217;t have something sell, marketeers are trying to at least get you to wait before buying a competing product. Their hope, which worked in the case of the iPhone, is that if you wait long enough they will have a product you will want to buy.</p>
<p>So, will Apple pre-announce the next iMac. That is unlikely. But if they get into yet another consumer product business then it is very likely that they would pre-release that product.</p>


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		<title>Call Recorder</title>
		<link>http://chris2x.com/2007/03/27/call-recorder/</link>
		<comments>http://chris2x.com/2007/03/27/call-recorder/#comments</comments>
		<pubDate>Tue, 27 Mar 2007 19:08:45 +0000</pubDate>
		<dc:creator>chris2x</dc:creator>
				<category><![CDATA[Macintosh]]></category>

		<guid isPermaLink="false">http://chris2x.com/2007/03/27/call-recorder/</guid>
		<description><![CDATA[I have a podcast that includes an interview almost every week. None of those interviews have been done face to face and some of them have not even been done from the same continent as the interviewee since my show is a travel show. I record all of my interviews using Skype. Sometimes I am [...]]]></description>
			<content:encoded><![CDATA[<p><img src="/wp-content/blogs.dir/1/uploads/2007/03/CallRecorder.png" alt="Call Recorder" align="right" style="border:1px solid #ccc;padding: 3px;margin-left: 10px" />I have a podcast that includes an interview almost every week. None of those interviews have been done face to face and some of them have not even been done from the same continent as the interviewee since my show is a travel show. I record all of my interviews using Skype. Sometimes I am doing a Skype to Skype connection or sometimes I am using Skype out to call a normal phone number. My hardware setup is a headset microphone (Plantronics) and a laptop. I do not have an external mixing board.</p>
<p>One of the problems I have had is that if I don&#8217;t set the sound levels correctly balancing my sound level and the guest&#8217;s sound level then I can create a lot of extra work for myself in post production. In the worst case while the guest is speaking I am doing my Darth Vadar breathing because my sound level is two high relative to the guest.</p>
<p>At MacWorld I picked up a new program that helps solve this problem: <a href="http://www.ecamm.com/mac/callrecorder/" target="_blank">Call Recorder</a> from ecamm network. Call Recorder installs itself in Skype and allows you to record a Skype connection or call but to put each side of the conversation on a different track. So later on when you are editing the conversation you can change the volume of the two tracks independently.<span id="more-1248"></span></p>
<p>First the good news. It works and seems to work reliably from my experience with the program so far. It records the conversation to a Quicktime .mov file with two tracks.</p>
<p>Now the bad news. It does work, but will only record two tracks even if you are in a Skype connection with 3 people. Your voice will get recorded on one track and all other users will be recorded on the other track.</p>
<p>If you want to add the audio to a sound editing program like Garageband you have to first split the movie into two different movies (one per track) using an included utility program. Then you will need to convert each of these movies to mp3 or aiff using yet another utility program.</p>
<p>But, if you want a reliable software solution to do dual track recording you might want to check out Call Recorder. The software has a free demo and currently sells for $13.46.</p>


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