6 Tools to Capture Your Brilliant Ideas
I was just asked to moderate a panel at an upcoming conference on Time Management. I also get asked all the time how I get so much stuff done. Let’s look at just one aspect of getting things done and that is capturing your ideas. I am a big fan of David Allen’s book Getting Things ...
3 Cups of Tea – Book Review
Some people are born to greatness, some achieve it and some accidently stumble upon it while getting lost stumbling down the slopes of K2. This book is the story of mountaineer turned school builder Greg Mortenson whose chance encounter with the people of northern Pakistan after an unsuccessful attempt on K2 led to a new ...
"The 4-Hour Workweek" Review
So many people who I follow on the Internet had mentioned Tim Ferris’s “The 4-Hour Workweek” that I thought it was finally time for me to read it. Ferris’s book proposes working with a goal in mind, working less and spending more time on whatever it is that would be fulfilling for you, travel for ...
DYI MBA
You might get the impression from the books that I have been reading that I am working on a “do it yourself MBA by mail” course. The truth is not far from that. As the chief technologist at a community marketing agency and in my previous endeavors I have lived through many of the triumphs ...
Free Prize Inside, Purple Cow by Seth Godin
I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I would see what I was missing. Purple Cow is a battle cry to make remarkable products. It is a passionate plea that a ...
Video: Neil Howe on Generational Differences
Neil Howe is one of the two authors of the book Millennials Rising. He spoke yesterday at the Sun Worldwide Education and Research Conference 2008. He is an interesting speaker but the topic itself, the difference between baby boomers, gen x-ers and millennials is fascinating. He argues that millennials have gotten criticized for how they ...
Book Review – The Long Tail
I finally got around to reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. If you are not familiar with the “long Tail” concept (which seems unlikely) the basic idea is that while you can make a lot of money selling hit movies, music, books, etc, you can also make a surprising amount ...
Made To Stick – Getting the Message Across
I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: Simplicity – Find the core or your idea, don’t bury the lead of your story Unexpectedness – Surprise will get people’s attention Concreteness ...
Review – Punk Marketing
I recently finished Punk Marketing by Richard Laermer and Mark Simmons. As the subtitle of the book is “Get Off Your Ass and Join the Revolution” it may come as no surprise that this is a marketing book dripping in attitude. Since the book was just published this year it is the best book I ...
Abibliophobia and the Amazon Kindle
Abibliophobia (noun) Definition: The morbid fear of running out of reading material. This was my word of the day today from Dictionary.com and when I saw it I suddenly had insight into Amazon’s new book reader the Kindle. I may simply not be the target market of the Kindle, nor for that matter all the ...










