Book thoughts and stories from Inside Chris’s head

3 Cups of Tea – Book Review

Filed Under: Books

Some people are born to greatness, some achieve it and some accidently stumble upon it while getting lost stumbling down the slopes of K2. This book is the story of mountaineer turned [...]

"The 4-Hour Workweek" Review

"The 4-Hour Workweek" Review

Filed Under: Books, Internet, Marketing

So many people who I follow on the Internet had mentioned Tim Ferris’s “The 4-Hour Workweek” that I thought it was finally time for me to read it. Ferris’s book proposes working [...]

DYI MBA

DYI MBA

Filed Under: Books, Marketing

You might get the impression from the books that I have been reading that I am working on a “do it yourself MBA by mail” course. The truth is not far from [...]

Free Prize Inside, Purple Cow by Seth Godin

Free Prize Inside, Purple Cow by Seth Godin

Filed Under: Books, Marketing

I just finished reading two books by the prolific marketeer Seth Godin: Purple Cow and Free Prize Inside. I had heard a number of people discussing Godin’s latest book and thought I [...]

Video: Neil Howe on Generational Differences

Video: Neil Howe on Generational Differences

Filed Under: Books, Marketing

Neil Howe is one of the two authors of the book Millennials Rising. He spoke yesterday at the Sun Worldwide Education and Research Conference 2008. He is an interesting speaker but the [...]

Book Review – The Long Tail

Book Review – The Long Tail

Filed Under: Books, Internet, Marketing

I finally got around to reading The Long Tail by Chris Anderson, Editor-in-Chief of Wired Magazine. If you are not familiar with the “long Tail” concept (which seems unlikely) the basic idea [...]

Made To Stick – Getting the Message Across

Made To Stick – Getting the Message Across

Filed Under: Books

I just finished reading Made to Stick: Why Some Ideas Survive and Others Die. In this wonderful book on communicating ideas so that people will remember them the author has 6 principles: [...]

Review – Punk Marketing

Filed Under: Books, Internet, Marketing

I recently finished Punk Marketing by Richard Laermer and Mark Simmons. As the subtitle of the book is “Get Off Your Ass and Join the Revolution” it may come as no surprise [...]

Abibliophobia and the Amazon Kindle

Abibliophobia and the Amazon Kindle

Abibliophobia (noun) Definition: The morbid fear of running out of reading material. This was my word of the day today from Dictionary.com and when I saw it I suddenly had insight into [...]

What Should You Read Next?

What Should You Read Next?

Filed Under: Books, Internet

Just finished reading the latest best seller and you are not sure what to read next. Tell this site a book that you have enjoyed and it will make suggestions of other [...]