It is a new year and many people are making resolutions and many bloggers are blogging about their resolutions. One effort that caught my attention is that Borders has added an area on their blog with the resolutions of 4 of their employees.

This is notable because no one mentions something obvious like “I will read more books”. Their resolutions instead are:

• I’m Going to Take the Presidential Fitness Test
• I’m going to eat only real food
• I’m Going to Give 29 Gifts
• I’m Going to Save $300 in 30 Days

Will they mention books? David, who is a book buyer, already mentioned that his resolution came from a book he read last Summer. I suspect a book or two will come up in the conversation as I suspect these 4 actually do like books and are avid readers.

Why is this significant?

Borders seems to get that a great strategy in social media is putting a face on the company. Here are 4 real people and 4 real goals. The idea is for me to identify with the people and therefore the company. Each blogger has only posted once so it is too early to predict the success of this campaign… but I will do it any way. I think this will be beneficial to Borders. I think the tone of this site is of a company that understands social media and I am interested to see what they will do next.