Brands Learn New Media – Hampton Inn Video

Hampton Inn has published a clever video to YouTube that shows that they are one company that has some understanding of this business of new media. It is a “Ballad of a Traveler” who stayed at a lesser and more suspect establishment. It is not clear from the video that it is an ad until about half way in and frankly by then I was entertained so that fact did not bother me. The entire video is a dramatic poetry reading that at 3 minutes in length would not fit as a TV commercial.