Proposal – A Business Model for Twitter

Paul Colligan’s latest post “Would Somebody Please Let Me PAY For Service – Twitter, GrandCentral.Com, Ustream.Tv, Mogulus, Bueller, Anyone …” reminded me of an idea I had for Twitter. Twitter are you listening?

Like many people I love twitter but would love it even more if it worked on a consistent and predictable basis. My company runs large community sites and I understand how hard this can be but I also know we would be out of business… sorry, that’s a different post.

A popular business model that has been talked about for twitter is advertising mixed in with the feed. This leads many users to cringe. But it is clear that twitter has value so someone should be willing to pay for it. Who values twitter? Companies, bloggers, podcasters (like me), presidential candidates and Tv personalities all use twitter. They use twitter for:

• PR – getting or keeping their name in front of people
• Advertising – a twitter link to an audience who is interested in what you have to say is hundreds of times more efficient than an advertising campaign in my experience. A banner ad shown to thousands of strangers might get one click. A twitter post with a link to hundreds of followers can easily get a dozen click thrus because you are talking to people who already care about what you have to say.

The more followers I have the more valuable twitter is to my business or to my ego. So why not charge $1 per 100 followers per month or some similar charge. My monthly bill would be around $6 a month. Barack Obama’s would be between $400-500. If you don’t want to be charged, you could limit your followers.

Or what if it cost you something to put a link in a twitter post?

Alternatively, you could also have a charge for following more than a certain number of people per day or per week. Some people use following as a way to put their name in front of a group of people. They are not really following what all those people are saying, they are advertising. I think most people understand that advertising costs money. Maybe an interface that let companies at least be more honest about it. You would get an email that says “John Doe wants you to follow him”.

What are your ideas? What would you be willing to pay if it meant a more stable long term twitter?