American Lung Association Video – Odds

I was talking to a co-worker about the wonderful book “Made to Stick” which I have been reading. The book studies why some idea stick with us and some don’t and how to communicate so that people will remember your message. When the topic of using surprise to make your ideas sticky came up, the co-worker recommended this video done by the American Lung Association called “Odds”. This is one of a number of memorable ads at the site firebrand.com.