Don't Fill Your Car with Printer Ink (unless you have $100,000)

I was listening to the latest episode of Betsy Flanagan’s wonderful podcast Startup Studio today. She was interviewing Hayden Hamilton, founder of GreenPrint which is a software solution meant to save money by making it easier to not print out pages that will go directly into the trash can. How important is that? Well the statement made by Hamilton was that if you filled up your car with Printer Ink instead of gasoline it would cost $100,000. While this is not news (and is backed up by stories like Gizmodo’s story that was the source for the above graph) it does put some perspective on my complaints about the high price of gas.