Jan 05
'Second Life Liberation Army' Targets Brands
by Chris Christensen Add commentscategories: Marketing, Second Life
I what can be seen as bad news for Linden Labs efforts to get brands involved in Second Life comes this story:
As virtual world of Second Life grows in size, drawing brands into it, so has it spawned virtual terrorists – or freedom fighters, depending on one’s view. Security researcher and e-commerce consultant Wayne Porter of ReveNews held an exclusive interview with a member of the Second Life Liberation Army (SLLA).
The SLLA, consisting of about a dozen veteran members, is believed to be the first national liberation movement of its kind seeking political rights for virtual characters, known as avatars. The group really pulled into action when Linden Lab, the creator of Second Life, allowed the creation of unverified accounts.
