WebZen noticed this new fast food restaurant that features cold cereal: Cereality.

The Idea

Cereality?reg; is more than a place to get cereal. It’s a new way of thinking about cereal. A new choice in fast food. And an idea whose time has come. In fact Cereality is so unique, we have a patent pending. At Cereality, customers choose from their favorite brands and toppings. Pajama-clad Cereologists? fill the orders. And customers choose and add their own milk, just the way they like it.