Feb 04

Mac Users Need Not Apply

by Chris Christensen Add comments
categories: Macintosh tags:

I was invited to join into a Nielsen/NetRatings panel. This is like the Nielsen ratings where they put a box on your TV to see what you are watching. In this case they put some software on your computer to see where you go on the internet for a month. But when I went to sign up I was told:

We’re sorry, but currently our program is only available for PCs running Microsoft Windows 95 / 98 / Millennium (Me) / NT4 / 2000 / XP. However, we may be launching our offer for Apple Macintosh and / or different Operating Systems very soon.

So don’t be surprised if you see Niesen/NetRatings claiming that the percentage of computers on the internet that are Macintoshes has fallen to 0%. You cannot measure what you refuse to see.

by Chris Christensen

I am the Director of Engineering for TripAdvisor.com/Flights. I am also the host of the Amateur Traveler. The Amateur Traveler is an online travel show that focuses primarily on travel destinations and what are the best places to travel to. It includes both a weekly audio podcast, a video podcast, and a blog.

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